If you want to increase brand awareness and bring a lot of organic traffic to your website, you need some very effective off-page SEO practices. For a while, there is almost no clear and effective content on the Internet to explain what digital marketers need to concentrate most of their resources, knowledge, and time to drive organic traffic to their websites from the perspective of external SEO. Therefore, the idea of writing a comprehensive list of off-page SEO techniques. I hope it can help you with digital marketing.
There are two reasons for most user searches: searching for information (information inquiry) or searching for information and buying (commercial inquiry). You need two types of users, users who seek information and users who want to buy because both situations are win-win: you will turn them into customers, or you will win something in the long run. subscriber.
First, let’s take an off-site SEO journey
Before talking about off-page SEO, we should review the knowledge about what SEO is first. Although this may sound redundant (after all, this is how you enter our blog and already know what SEO is and how it works), we will make a short summary of what SEO means today. Search Engine Optimization (SEO) represents the entire search marketing work, designed to make the website and online status stand out in the eyes of search engines and users. SEO should make your brand shine in the sea of other brands, all of which are striving to reach the top of the SERP list. In addition, it aims to satisfy users’ needs for fresh, high-quality, relevant, and useful information.
SEO is a completely different and unique language used by marketers and webmasters to communicate with search engines. It can be said that it is a language bridge between humans and robots. SEO rhythm has friendliness, credibility, authenticity, quality, transparency, fairness, optimization, diversity, etc. In addition, SEO is divided into two main categories: on-page and off-page SEO. Google requires SEO efforts to satisfy.
Similarly, search engines usually consider many factors when ranking websites: on-page SEO, on-page SEO, and other important factors supported by Google.
Web SEO technology can refer to many things and practices, including optimized titles and code snippets, easy-to-search URL structures, friendly navigation (breadcrumbs, user site maps), internal links, text: h1, h2, bold, etc. -User-friendly 404 page, page loading speed has been improved, the page is optimized for mobile devices, provides high-quality content, the image is optimized-image size, appropriate image name, ALT tag-points to the outside of the relevant website Link (unbroken) etc.
Off-page search engine optimization refers to optimization activities that you can perform outside the scope of your website. Anything that happens off the site related to your ranking is considered off-site SEO: social media marketing, influencer marketing, mentions (directly or indirectly), guest blogs (sometimes black hats), etc. Wait
Also known as external SEO, this type of search engine optimization can provide search engines with insight into how people and digital entities around the world and the Internet read the overall characteristics of your website. Off-page SEO rhymes are expressed with words such as link building or promotional activities, but this is not only related to links but also involves more content. We will expand later.
The benefits of a good off-page search engine optimization strategy are many, but let’s just give a few examples: improve rankings, increase page rankings, increase traffic, get more mentions on social media, and increase visibility.
On the page, this is a positive behavior, and on the page, it is a negative thing, because since it appeared, you have worked hard to provide high quality and uniqueness. In terms of results, what happens on the page is more important and valuable than what happens on the page. With really rich fresh content and easy-to-use websites, but without any followers on the web, likes, shares, mentions or links are stupid and useless.
However, on-page SEO greatly affects the future of off-page SEO. This is why the bottom line should be considered before starting an activity and not before the activity has been completed. Start with the page on the page first, then jump to off-page SEO.
Search engines can change the way their algorithms work, or ranking factors can be changed to new or follow a new order, but off-site SEO is still important. Because the company needs readers’ approval and colleagues’ connections. The user’s perception of the quality and value of your own site is very important to you. The key to making money is to create the best products there, not just other products on the market, so off-page SEO can do the job naturally-people will talk about you because they have been converted or attracted you.
Without further ado, let’s jump to the final off-page SEO technique list and learn some lessons about future marketing strategies.
1. Link building is king
Build and pursue high-quality links. This is the first and most important thing to remember when linking. According to our SEO glossary, “NoFollow is an attribute that webmasters can use when linking to a website. It tells search engines to essentially ignore the link. It is known that social networks use NoFollow links when linking to external websites. There is no NoFollow The attribute link is called DoFollow. If you really want to know how the NoFollow link affects your site, here are some practical tips and facts, all of which are supported by case studies and Google’s position on this issue.
Link building is the most popular marketing technique implemented by professionals worldwide. So far, this is the most expected result of everyone. Crucially, although Google considers content to be the number one factor, it is often favored by the public on the principle of creating and providing high-quality fresh content. However, content continues to contribute a lot to your linking strategy.
The link turns into a vote or applause for your website, which is an overall evaluation of your brand. The same link building work led to the emergence of what is now called black hat SEO. Sometimes people are so eager to collect links that they start playing with fire and perform the following actions: forum signatures, submit your website to content directories, link exchange schemes, link networks, blog directories, link annotations (also called annotation signatures), articles Catalog etc.
There are some things that make up the referring domain, so a link is valuable (or not). These are: popularity, topic matching between the two domains linked by the link (is the link relevant?) anchor text, link Update, website credibility, domain authority (DA) and/or page authority (PA), and no. The number of links used on the “From” page. So please pay attention to who you want to link to and how to proceed.
There are three main types of links in the network:
- Natural links: Users/customers/readers know the content of your page and have a positive view of your service, and link to your business is a sign of trust, appreciation, and support;
- Manual link: establishment-obtained through direct link establishment efforts; deliberately ask customers to link to your product, or influential people to share your content
- Self-created links: by posting your website link in comments (also called comment signatures) or website directories, forums, press releases, etc. (Most of them belong to the black hat category)
The most sensible way is to practice natural link building. The best way is to make your content worth linking, and the link will appear naturally. A guest blog is also a good idea, but please be careful not to overlink your site to make your contribution more than useful spam. In addition, if you want, you can establish links at the normal traditional pace. This is gradual, otherwise, Google will think you are doing black hat magic.
The establishment of links should be based on quality, not quantity. Many marketers or digital companies tend to forget this. Seek high-quality links. However, as long as the domain name is good and relevant to your niche market, don’t let it stop you from establishing and obtaining links from smaller or younger brands and professionals. They must meet additional requirements: quality, correct text and keywords, incoming numbers, and other requirements that I have mentioned before. In the end, you should have the best of both worlds. And even if you think your business is in a boring niche environment, there is nothing you can do, but you still need guidance.
The best link is the link that passes the most links. This is what your brand needs, and you don’t even have to be thirsty. Likewise, page permissions (and overall domain trust) are very clear indications of site health and general SEO strategies. That’s because Google is not necessarily and not only interested in links, but also in the impact of links on the online environment and your website.
When you get inbound links from it, a huge domain name like Wikipedia will do wonders for your brand. Today’s lesson: Try to get links with large link aggregators such as Wikipedia; this is definitely a white hat SEO move. Similarly, inbound links to non-profit (.org) and education (.edu) or official (.gov) sites are particularly powerful. These are huge areas, they provide very high-quality links, and also convey some linking capabilities and authorization to the page. To check inbound links, you should try to use link analysis tools such as site browsers and look at the content, source, and type of “external” links. Analyze your link profile to see which pages provide the most links.
Familiarize yourself with broken link building. Revisit these pages or create a 404 page with links to other internal pages. Also, whenever you analyze the link profile, check your website for harmful links, for example, pointing to your adult website or linking to your website’s malware domain. You can verify this with the tool mentioned above: Site Explorer. Also, please check the anchor text. They often find that it has nothing to do with the topic of your page, and it is easy for Google to trick you into “forming an opinion” about your content. Until recently, I realized that anchor text is really important and can clearly indicate the relationship between your page and the linked page. Therefore, I started to pay more attention to adding the words of the outgoing link.
Never underestimate the magic and power of competitive backlink research. See where the competitor gets the link and target the same source. This is easy to find when you have any SEO tool at hand that can perform backlink analysis. If you want to master this technique of white hat spying, you can read this blog post, which provides a comprehensive framework to analyze your competition, understand your best secrets, and act as an expert.
Last but not least, it is very important not only to search for and consider standard links but also to search for unlinked links (also known as (brand) mentions). For example, only 9% of tweets mentioning companies start with @. Basically, this means that 91% of people are talking about you, not you (attach a link to their references). This is a solid reason to start using brand mention monitoring tools. You don’t want to miss any delicious or sour food related to your brand.
Andrey Lipattsev, Google’s senior search quality strategist, made it clear that links are one of Google’s most important ranking factors. Therefore, you need to make sure you understand their mentions (because they are also considered links) and convert them into backlinks as much as possible (by contacting the webmaster or content editor).
2. Harness the power of social media
When ranking web pages, social signals may be important to Google. You need to win the hurt of your audience to make Google (or other search engines) like you and rank you high. As we mentioned earlier, especially when mentioning your brand can count as a link.
Facebook, Twitter, Google+, and Instagram are the buzzwords today. They have never been so successful and powerful in their entire existence. They definitely know how to get people involved, provide them with a means of inspiration and encouragement, serve the friends they need (although in most cases, only available in the virtual world), and serve them by sharing, they really do desire. However, brands and online marketers seized the opportunity to see the best competitive environment for promoting and defending brands on these social platforms.
Sharing and liking are the magic of social media. They make your business grow like wildfire. As long as you share relevant, novel, and engaging content with the user community, you will gain new potential subscribers, fans, or customers.
We recommend that you consider the following three points when activating on social media:
- Stay responsive: When people are satisfied with your service, someone asks them for recommendations or opinions from friends, or when they are not satisfied with the product, people will definitely talk about you. Either way, stay sensitive and interact with your followers. Customer support can be done on all channels (online or offline) on the support page or social media channels.
- Become friends with big brothers-there are many thought leaders, influential people, well-known experts, or smart group managers who can help you spread your brand. One, sharing or mentioning your content, two, following you, or three, only affects your self-development as an entrepreneur or marketer in the field. Connect with social media experts and let them shape you by knowing what they do best and knowing what is best to avoid. They said that birds with the same feather will fly together. Stick to good practices and the results will follow.
- Monitor your reputation online-brand mentions are a valuable asset to your business, so treat them accordingly. As already emphasized above, brand mentions are considered links in the Google search algorithm. Look for reliable brand monitoring tools, see who mentioned you on social media channels (not only), what exactly did they say about you, and take this opportunity to get in touch with you and win your customers or more The favor of customers.
3. Add a subscribe box in the RSS feed
It is best to keep the number of subscribers who regularly visit your site less than a group of unique visitors. This is why all blogs and brands that are more or less respected provide RSS feed boxes on their walls. RSS is the abbreviation of “rich site summary”. I think that says it all. The RSS feed/RSS feed box (or more commonly used subscription box) makes the information on the page available in XML format. People are attracted to the keyword “subscribe” and leave their email address to receive information without having to actively search for it on the web.
By using this contact method, you can not only enrich your contact information and subscriber agenda but also attract recipients to whom you can send and exchange company updates, news, blog posts, etc. You can choose this Feedburner from Google.
Users are often happy to benefit from rich and continuous information, data and news without having to manually search for them, and they will be very satisfied when they receive this information via email in the comfort of their home or office. And, since you may also need to subscribe to some high-quality marketing newsletters, we have already created one, so you don’t have to worry about it.
4. Don’t be afraid of blog comments
Some people think that recommending it is a bit subtle because it can easily become a black hat practice. Blog comments are an excellent off-site SEO activity that can bring organic traffic to your website and SERP rankings.
There are many articles on how to properly comment on blogs online, and you can know all the information with just one click. But the general tone is that you must “wear a white hat” and keep all other tactics.
Provide your knowledge about the subject and get your attention, but do not use comment signatures. Just mention your brand in the relevant and useful suggestion body and then make your appearance relevant in it.
5. Guest posting is still interesting
Similar to blog comments, you need to define the reason for your contribution. Most guest blogs are used to promote your business or products, and can sometimes turn into annoying spam. Keep it fair and let you focus first on providing workable, new, and relevant information. Not a link to your website.
By writing guest messages from time to time, it can not only help you build high-quality backlinks (obvious!) and bring more natural visits to your website but also help you with other tasks. Yes, you demonstrate professional behavior not only by writing on your personal blog but also by contributing to others. Some brands like to flirt with other professionals in the field, although this rarely happens. That is one of those times when you must choose men wisely.
6. Posting a forum is one thing
Forums, a really amazing place to promote website. Obviously, this is part of off-page SEO techniques. Quora, Reddit, Yahoo Answers, and eHow are the most important hubs, from which you can get a lot of actionable information and real answers to questions. The forum is a great playground to meet your colleagues and chat with them on topics that interest you.
Like blog comments or guest blogs, mentioning your brand is good, but please avoid speaking out. Start by providing actionable information on a specific topic, and then (if relevant) put your brand between the two lines. These Q&A platforms are real gold mines, but when publishing manuscripts, you must use the correct words, tone, and style to get them first. Make it relevant and transparent. Especially when these mediums can bring you a lot of organic traffic to your website, if you are lucky, they can also bring conversions.
7. Build trust
External SEO also naturally includes trust. After all, this is how you get votes from customers or social media. Transparency is one of the basic elements that help build trust. Publish useful content and don’t try to fool readers with compelling titles and zero-quality content. This is definitely not how you generate organic traffic!
Page authority (PA) and domain authority (DA) are two important indicators of how search engines view your website. It’s like a whole life in front of you. You need to use a site scanning tool to check your PA and DA, as well as inbound links. SLL (Secure Socket Layer) is a setting that makes the relationship between your website and users secure. This type of link ensures that the data transferred between the web server and the browser remains private and undamaged. When users enter private data (such as credit card numbers, usernames, and passwords, or any other confidential information) and see that their data is protected by this encrypted link, users will trust the site more.
One way to build and verify user trust is to ensure that business reviews are obtained. You can first ask current customers to view your rating section, and then leave your contribution in it. It is important to let them know how and why it is important that you need their opinions on their services (public expression and public expression). The more customers you have, the more reviews you receive. Especially if you have a Facebook page where people can stay up to date and contact your company and leave comments.
However, whether positive or negative, reviews will ask you to provide quick answers. Commit to frequently visit your comments section and post comments. Users need to see that you are a living person, ashamed of treating your customers with respect and appreciation.
In terms of top online activities, search marketing has long been second only to email. Therefore, when a user implements a query, it should be displayed in the SERP.
Remember, people only refer to, share, like, and talk about what they like or remember. Therefore, act accordingly.
Last but not least, avoid playing with fire and practice SEO techniques outside the black hat page. It can turn search engines, visitors, and subscribers into enemies. You may be punished by Google, blocked by visitors, or blacklisted by subscribers. No one wants it.
Finally, please be yourself, everything will be fine. Off-site SEO can help you.
Guest Author: My Name is Aman Bishnoi and I am a Blogger and Content Writer. I Personally manages many websites.