In the discussion of tools of e-commerce, it has to be understood at the outset that e-commerce tools are primarily business tools. Those are utilized for launching and growth of business on an online platform. The different range of tools has various functions addressing various aspects of a business. Take a look at the important e-commerce tools.
Know More about Different E-Commerce Tools
With the advancement of technology, newer e-commerce tools are coming up every day. Here is a list of few important ones which have found much usage among businesses.
Google Adwords bank heavily on the search and advertising network. The conversion rates are significantly higher than what happens in organic search. When an individual search with a specific keyword, Google AdWords show the advertisement relevant to such keyword. It automatically matches the interest of the searcher. The advertising budget can also be kept within control as it involves ‘Pay Per Click’ method. The usefulness of the system lies in the fact that the reception of the marketing message can be gauged through the advertisements.
Recently, the usage of Unbxd is gaining traction. The main function of this e-commerce tool is to provide content specific site search and at the same time, provide relevant recommendations. Marketers can use this extensively for product recommendations. Site search goes a long way in the enhancement of customer experience. The tool enables marketers to assess visitor intent. Moreover, personalized product recommendations take into consideration important signals such as user behavior. Such an aspect automatically increases the conversion rate.
SearchSpring is a solution that relates to site navigation. It connects visitors with the relevant products on offer, which further impacts sales favorably. So what does this tool do for you? It not only provides appropriate search results but also undertakes the collection of search data. Moreover, it also provides automatic redirect options. Marketers can directly gain necessary insight from the ‘Top Search Queries’ over the platform. This input would be further utilized for designing the marketing plan. Content writing services would have to incorporate this aspect while creating the presentation.
Optimizely is one of the most sought after tool for split testing or A/B testing. The objective of A/B testing is the measurement of the effect of alterations in two design variations. This e-commerce tool allows you to assess the effectiveness of various colors, layouts, and copy on the website. It helps to determine which is one is likely to cause maximum conversion, leading to higher revenue. Optimizely is highly effective for harnessing instant testing capacity, convenient customization, clicks, track engagement, etc. The tool can be seamlessly integrated with other popular tools such as Google Analytics.
Be it online or offline business; issues with customer service can be a perennial issue. If the issues are not addressed in time, it can negatively affect the business. It is in this aspect that Zendesk can prove to be very useful. The best part is that there would be no need to put together a customer service team, given the services provided by the tool. This e-commerce tool helps in extending templatized solutions, generating customer support tickets, resolution of complaints, and tracking customer service solutions, among others.
How to Choose Various Tools?
Before deciding on the e-commerce tools that your business needs to adopt, there are a few things that have to be kept in mind. Consumer behavior is consistently altering according to product innovation. Hence, to have an e-commerce tool run in full efficiency, consumer preference and behavior have to be taken into consideration. The end impact of e-commerce tools would be to engender higher benefits to customers.
- The important aspects that have to be kept in mind include –
- Selecting the tools that would align with the nature of business
- Integration of the marketing tools and strategies
- Logistical operations to have the last-mile advantage
- Effective communication strategies
While you may be looking out for a whole range of options, only a few e-commerce tools should be finally included. Those tools should retain the potential to enhance sales. It should also be kept in mind that what may click for one online business may not pan out the same way for another. It is only after trial and error that one may be able to narrow down on the combination of e-commerce tools.